Gatsby is a new kind of influencer marketing platform built on top of Shopify, Klaviyo, Instagram and other marketing automation tools. It identifies influential customers and triggers workflows to help brands unlock fully automated influencer and micro-influencer strategies, eliminating the manual processes of finding influencers, coordinating collaborations, tracking when influencers post, issuing rewards, and measuring performance. Gatsby's technology enables marketers to identify their most influential customers and then automatically trigger workflows to reach out to them, coordinate collaborations, track when they post, issue rewards, and measure performance. By automating these manual processes, Gatsby allows brands to focus on developing creative content and strategies instead of spending time on tedious tasks. As a result, Gatsby is changing the way brands think about influencer marketing by making it more efficient and effective.