You know that in today's modern world, you need a social media presence to build your business. Well, you might be wondering, I have TikTok set up. I have Instagram set up. I even have YouTube set up. What's next. This is one of the biggest questions that new business owners tend to ask. How do I use social media to expand my audience? Build my brand in today's blog, I will be showing you five steps on how to use social media to build your business. If you are new here, make sure to share so that you can get more tips and tricks on how to build your brand, product, service, or business.
Knowing who your ideal audiences identifying your client is a crucial part of expanding your business. Identifying your client is a crucial part to expand your business and have sustainable growth amongst the years. This will also help market your ideal client so that your product service or brand falls in the lap of the right individual. And also it'll help better age the message that you're trying to send or promote for your brand. To help better identify, or I feel audience start off by making a list of characteristics. That would seem to be the perfect fit for your client. Whether that includes interest, region, age range, styled, whatever works for you. The more specific that you can get the better it'll be in the long run for your business. Once you find your ideal client, it's the first step to boosting your business and widening your engagement. Once you find your ideal client, this will help you to have your successful marketing strategy. Are you ready to use that ideal client's wants and needs to boost your business, your brand? You can start building a real connection with your client.
Hang out with your ideal client, hangs out. Once you figure out who your client is and what they want, then you can figure out what platform works better for them. And at the end of the day, quality over quantity. You don't need to overwhelm yourself every single social media platform. I would suggest just picking two to three platforms. I know that's when you're starting out, it can be overwhelming to find a schedule, to have consistent postings and different content. Put all of your full attention on those two to three social media platforms. You'll see your sales skyrocket your audience grow, and your engagment increase. Is your ideal client on Instagram, Facebook, LinkedIn, Twitter, Snapchat? 40% of clients end up switching brands because of poor content personalization. Once you find what your ideal client wants and you're able to better aid them. What they're looking for, getting to know your client will help you better in the long run and it'll help them resonate more with you on product.
Use your brand voice on social media. Utilizing social media is about building your brand and finding who your audience exactly is. Well, your client also wants to know who you are as a business owner and what values stand behind your brand and what you want to promote to the world. What's the best way to find that connection is by finding your authentic voice. I mean, there's been so many times that many individuals will find a post that they feel that they connect with. And then they start sending it up to their friends and their friends sends it out to their friends and it becomes a continuous cycle. Your posts, your content, your product or service is being spread rapidly. With all the noise going on on social media and all the many different brands and variety of different services. It's hard to find ones that you truly connect with. So when the client does, they hold onto it, they're loyal to it. You keep providing them audit service and style that they're expecting when this occurs. This is a genuine, powerful connection that will last way beyond. They're going to want to be invested in what you have to offer and what products you have to bring to the table. Also pro tip, write the way that you speak! I mean, at the end of the day, you don't want your caption to be that term paper that was due at midnight. You want it to be fun and engaging so that your audience can relate to it.
Create visual consistency across social media platforms. You know, when people are constantly trying to scramble and find their aesthetic and their perfect timeline with all these files that represent their brand, this is exactly what you're going to be doing. You want to find a niche style so that clients can keep coming back and realize that there's something unique about this big, and there's something unique about this product. And there's some consistency. You want your audience to be able to pick you out from a room. To know that it is your brand and your voice. This means that fonts, colors, styles, profits should be the same across all social media platforms so that your client can just recognize you.
Post regularly, and consistently your audience wants to keep coming back. Only if you keep providing them with more content. I know it's hard to keep a schedule, and sometimes it's hard to keep up with all the posts and the trends, but setting aside a time and possibly pre scheduling your videos, posts and TikToks can also help. This can aid with brand growth, engagement and reaching that audience. Most companies make the mistake of posting sporadically after not posting for months. This is probably one of the worst things you can do. I know that you might think that yes, I finally toasted, but no, you want to keep that audience intact and keep them coming back to make sure that you are consistent with your posts. When you're being sporadic and your audience can't see that you're consistent with your posting. You're going to lose loyal followers that want to see your content. And they're going to get bored. They're going to think that the brand fell off or that, or it's no longer passionate about its clients. So keep that client in mind because your client is the person that keeps your brand going. You definitely don't want to lose a client's trust. It's probably one of the most important things. The key to posting strategically and consistently is having a plan and sticking with it. Stick to that plan. You'll see optimal changes within your brand.
Okay, so let's recap on the five tips that we talked about today to grow your business on social media. Number one, knowing who your ideal client is. Number two, hanging out where that ideal client is. Number three, use your brand voice on social media. Number four, create visual consistency across social media platforms. Number five, post regularly and consistently. I hope that you're able to immerse yourselves in these tips and tricks that we've talked about today. I really want you to absorb everything that we spoke about. It's important. If you want to build that great relationship with your client so that your brand product or service can go on for years and years to come.